Mills Advertising

• Is the service your customers experience better or worse than
 they expected?
• Is the service you provide better or worse than your competitors?
• Is your rate competitive, or are you losing out by over or
 under-charging?
• Is your customer service as good as you would like it to be - is
 it consistent across the whole company?
• How loyal are your customers as a result of the service you have
 given them?
• Are your sales staff pushing the right buttons?

These are just some of the many questions that could be answered by the Mystery Shopping service offered by MAP in conjunction with The Secret Service – the answers to which could help improve customer service, raise staff motivation and keep you fully abreast of what your competitors are up to.

Improved customer service is a route to increased profitability because it translates into repeat business – and repeat business can save unnecessary expenditure on advertising and promotion to attract new customers. Equally, staff motivation can be the difference between success and failure for some businesses.

But knowing what your competitors are up to is just as important. Mystery shopping is a proven means of comparing price, branding and sales strategies, and gauging competitor and wider market activity levels. Used as part of a wider marketing campaign, competition awareness can help to develop your PR and advertising activity to ensure yours is the more effective and keenly targeted message.

View PDF