Mills Advertising

• Sales Lead Generation
• Sales Appointment Setting
• Customer/Market Research
• Proactive Marketing
• Event Invitation Response
• Satisfaction/Loyalty Surveys
• Database Cleansing

“The approach many businesses have to marketing is a bit like throwing mud at a wall and hoping some of it sticks. They send out a carefully-worded sales letter or a beautifully-crafted brochure, and that’s it. No follow-up call, no means of gauging interest or response. That’s hardly constructive marketing, and certainly not what I’d call value for money.”

This is the no-nonsense assessment of Linda Eastwood, founder and managing director of telemarketing specialists The Secret Service, which works with MAP on a range of targeted telemarketing services.

“We don’t cold-call, we think of it as warm-calling. We follow-up that sales letter or brochure to try to ensure that any interest they have triggered is translated into solid sales leads and actual appointments,” adds Linda.

The Secret Service has operated very successfully for many years and counts a wide range of retail, commercial and industrial companies, from SMEs to major companies, as its regular clients – including MAP for the past four years.

Says Eric Mills: “The Secret Service proved very effective for us and, to borrow a well-known entrepreneur’s catchphrase, we liked the business so much, we sought it… for our own customers. The ability to back up our creative advice and services with targeted and monitored telemarketing is a powerful weapon we can place at the disposal of our clients.”

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